In partnership with YouTube, The Prince Estate is raising money to support the fight against Covid-19. All you need to do is tune in and dance the virus away.
What happens when you mix Little Richard’s style, James Brown’s moves, and a funky soul? Well, of course, you get Prince! The extremely talented, dynamic, and kaleidoscopic artist, who deservedly holds the title of one of the biggest pop culture icons of the 20th century.
Yet, other than reinventing fashion and music in the 80s and 90s, this genius had another mission, too: making the world a better place. Philanthropist and environmentalist, Prince always strived to aid those in need, providing opportunities for youths from disadvantaged communities, and promoting the green movement.
Although Prince has now climbed all the steps of The Ladder, his legacy is still alive and kicking. To carry on with the artist’s calling, The Prince Estate, which handles the late musician’s oeuvre, has teamed up with YouTube and Google to help out the World Health Organization’s Solidarity Response Fund in the battle against Covid-19. What’s their remedy? A free, non-stop stream of Prince & The Revolution’s legendary 1985 concert from Syracuse, NY.
While you’re taking a trip down memory lane with the setlist that includes such masterpieces as Purple Rain, 1999, Let’s Go Crazy, or When Dove’s Cry, you can donate to the cause, if the current situation allows you to. For each dollar, Google will match it with an additional two dollars.
The fundraiser seems to be going well, as it has already received over 5 million dollars.
The live concert video was originally released on VHS on July 29, 1985, selling over 100,000 copies in the United States. That year was an incredibly successful one for Prince, who topped album, single, and movie charts with his hit single Purple Rain. He even won an Oscar for the best original song score.
According to the artist’s YouTube channel, this streaming event coincides with the digital release of the concert’s remastered audio, curated by Prince’s long-time friend and mastering engineer Bernie Grundman.